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One Man and His Shoes poster

MOVIE · 2020

One Man and His Shoes

Documentary83 min

One Man and His Shoes traces how Air Jordan sneakers grew from a sports-marketing gamble into a global business, and what that rise says about race, celebrity, and consumer culture. Former agent David Falk and scout Sonny Vaccaro are among the insiders revisiting Michael Jordan’s partnership with Nike, while journalists Jemele Hill and Scoop Jackson widen the story beyond the court. Using interviews, archival footage, and graphic animation, the documentary follows the shoe’s path through advertising, fandom, and the growth of a multibillion-dollar industry, while keeping sight of the social, cultural, and racial significance attached to the brand.

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