TV SERIES · 2013

Nathan for You

ComedyDocumentaryReality TV21 min per episode

A struggling small business brings in Nathan Fielder, who presents himself as a consultant with a business degree and an airtight plan. His fixes are usually anything but practical: a frozen yogurt shop gets a bizarre marketing stunt, a gas station faces an elaborate rebate scheme, and ordinary owners find themselves agreeing to ideas that grow more expensive, awkward, and absurd the longer they continue. Each episode follows Nathan as he pushes a simple problem into a logistical and social maze, then watches how real customers, employees, and owners respond. The show stays rooted in Southern California storefronts and everyday workplaces, where straight-faced advice turns routine business problems into public experiments.